I don't write about TV ads very much on this blog (or anywhere else for that matter). It just doesn't occur to me to do it. It's probably something to do with spending all day thinking about brands, ads, marketing ideas, and then coming home and wanting to think about something else.
Also, ads are rarely the good bits of life, they're normally in between them getting in the way. Plus it's not that fashionable anymore. Marketing folk like to go on about what the future will look like - ads are largely seen as part of the past.
But I came across one I really liked, that someone had posted on their blog. It was made by our Portland office, but that's just a coincidence. I'm not going to say why I like it. I don't really want to think about whether it's the idea, the direction, the music, the casting of the cab driver, or the life stage it talks to, blah blah blah...
I just like it (whole).
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